In “Platform: Get Noticed in a Noisy World,” Michael Hyatt tells you why you need a platform and step by step, how to achieve it. Like a platform someone stands on to make their voice heard amongst the crowds, an online following allows you to promote your business, product or cause.
Nobody said that building a following would be easy. There are 60 chapters, and it feels as if every chapter has 10 or so bullet points of things to do. It can be overwhelming to think that the only thing standing between me and a successful platform is, uh, 600 steps.
The good news about this is that this book is a blueprint telling you exactly what to do. I can spend hours or even days trying to figure out whether to use Instagram or Twitter. This book helps to keep me from the minutiae by listing things to work on that would actually improve my business, like a thoroughly thought out about page or creating content that will remain valuable for months or years to come.
Michael spends an incredible amount of time talking about developing a good product. For those of us eager to jump in and just tweet something already, this may seem like a waste of time. But if you put in the effort to create a product that people love, you make it easy for them to talk about it with their friends. No amount of marketing can make a terrible product sell.
The thing I love about this book is that it doesn’t assume you know anything. It tells you step by step how to set up a website or a Facebook page. If you have already done those things or know how to do them, you can skip those sections. But if you know absolutely nothing about social media and online marketing, it’s all right there, easily spelled out in this book.
I’d highly recommend this book if you currently have a business, product or cause you’d like to promote. As a budding entrepreneur, I realized I have a lot of work to do before I can focus on building a platform. (Namely, creating a product that people can’t stop talking about.)
[Note: I bought this book online, and then it sat on my shelf for several months. I’m glad I finally got around to reading it, as it changed my perspective as to why I want a platform and what will I do once I have it. My business acumen has grown tremendously because of this book.]
Book review of “Platform: Get Noticed in a Noisy World” by Michael Hyatt.
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